FireEdge Ltd is an outsourced sales and marketing company located in Manchester. The Firm have seen demand for the services grow year on year.
FireEdge Ltd suggest marketing as a whole is becoming more complex; digital marketing, relationship marketing and green marketing are just a few areas that have emerged in recent years. Couple these new marketing communications with the rise of social media, and for many SME’s, this can be all too much to handle internally by one marketing department.
As Britain exits the double-dip recession, many companies cannot afford to take on staff for these new marketing roles or invest in developing expertise. As a result of this increasingly complex field, 2013 will see a rise in outsourcing these roles to companies who are experts in their area. A source at FireEdge Ltd in Manchester says “budgets are getting tighter for many businesses and they need to know that they money they are spending on marketing is going to generate a return on investment.”
BDM’s and Marketing Managers report with so many tools at their disposal to reach customers, it can be overwhelming and difficult to measure results. FireEdge Ltd describes an increase in UK and International businesses turning to outsourced service in order to manage their campaigns more effectively, or act as an extension to complement their internal marketing efforts.
FireEdge Ltd say a mistake many companies make is attempting to get their marketing teams to take on new advertising channels or manage sales in addition to their core responsibilities resulting in poorly managed campaigns and valuable man hours lost in research. The unseen issue is that without a clear defined marketing strategy it will not yield the desired result. ‘Often by the time a client meets with us they have thrown a huge amount of money time into new marketing avenues. We endeavour to ease that frustration and offer a tailored outsourced service that will guarantee results and simplify reporting ROI’.
FireEdge Ltd is an outsourced agency who specialise in sales, acquisitions and marketing. As outsourcing becomes a part of companies marketing strategy, knowing who to trust is crucial. FireEdge Ltd has been specialising in outsourcing for national clients for the last two years and understands that productivity, regular reporting and consistency in communications plays an important factor in building trust with new clients and their customers.
‘We know that outgrowing and outperforming competitors this year will revolve around providing high quality results for our clients. A growing list of companies will be looking to outsource their sales and marketing to a business that can add a personal touch and experience and we plan to ensure we are their first port of call’ adds FireEdge Ltd’s MD.