As marketers lose credibility more CEO’s look to alternative methods of obtaining new customers which offer a higher return on investment such as Direct Sales. FireEdge Ltd report increased demand for outsourced services.
Manchester based firm, FireEdge Ltd have noted the increased demand for direct sales and marketing services. A survey conducted by Fournaise Marketing Group reveals 70% of CEOs have lost trust in marketers’ ability to deliver growth after becoming frustrated by what they see as an inability to prove ROI on campaigns. FireEdge Ltd, Managing Director says ‘We have seen companies start to shift their focus to direct and face-to-face marketing approaches. The report by FMG highlights how difficult it is for businesses to track and report progress of online marketing which in today’s economy is not acceptable. The benefit of our direct marketing approach is that we can measure the amount of customers reached and exactly how many purchase – a huge benefit for many businesses’.
Another study by The Internet Advertising Bureau (IAB) reveals widespread deficiencies in understanding of specialist areas of marketing, for example the tracking and measuring the effectiveness of mobile advertising continues to be an issue with 31 per cent of respondents reporting this as a reason for not investing more on mobile. ‘People understand how direct forms of marketing work, how they are measured and the results to expect. Our services are a safe option for business owners who are regaining their confidence as the UK emerges from the recent recession’ adds FireEdge Ltd’s MD.
Benefits of direct sales are pointed out by FireEdge Ltd Manchester as, effective in gaining the initial interest and attention of prospective customer by adding a personal touch; the most effective method to enter a new market with relatively low cost, especially providing unique products or services; no need for substantial advertising and as being unique in using a socially-based, sales process to attract and retain new customers.
FireEdge Ltd forecast growth for 2013 to exceed last year by 25%. The company will release details for expansion plans into new markets by the 2nd quarter of this year.